Design leader with 15+ years building brand, product, and growth systems for startups and global companies. Currently co-founder and design lead at Eldera, an AI-powered platform partnered with the State of California to address the loneliness epidemic through intergenerational connection. Previously led design at Lumosity (100M+ users), directed brand evolution and product launches, and advised early-stage startups across proptech, food tech, and social platforms.

Started my career at global agencies including AKQA, working with brands like Apple, Deutsche Telekom, Audi, and Nike. I'm most interested in projects that combine strategic ambiguity with measurable impact—where design thinking shapes both product and business outcomes.

Currently available for:
- Fractional design leadership (part-time Head of Design for startups)
- Visual identity (brand design, messaging, go-to-market assets)
- Product strategy and design sprints

Based in London. Available for projects across the UK, Europe, and US.