My journey as a designer over the past 15+ years has taken me around the globe, where I’ve developed a broad range of expertise in art direction, visual identity development, digital product design, marketing design, as well as building and leading multidisciplinary design teams. This breadth of experience uniquely positions me to excel both as a hands-on designer and as a leader for early-stage and developing companies.

I began my career in advertising agencies in New York City, working on world-renowned brands alongside top-tier creative directors, marketers, and brand strategists. This experience taught me a great deal about the business of design and creativity. My time at AKQA took me to San Francisco, New York, and Berlin, where I led an international design team on the global Volkswagen digital platform and the award-winning digital rebrand for Audi USA.

Seeking in-house opportunities, I joined Deutsche Telekom’s design team as a creative director for their T-Gallery, an innovation lab based in Bonn, Germany. There, I explored the intersection of technology and society, collaborating closely with business leaders and engineers to create interactive prototypes ranging from connected kitchens to immersive smart cities. This experience played a pivotal role in refining my methods for rapid prototyping, facilitating effective collaboration, and aligning design with business objectives.

Following my time in Germany, I moved back to my hometown of Palo Alto, where I assembled and led several design teams in technology companies. My ability to align design with business objectives, engage key stakeholders from the outset, and deliver comprehensive design solutions consistently resulted in positive business outcomes. As the director of in-house branding and design at Lumosity, the leading brain training app with over 150 million users worldwide, I collaborated closely with executive leadership to define a global creative strategy and execute various new product and marketing initiatives. Our work made the brand more accessible to a broader audience while creating a design framework that could adapt to future developments.

My foundation in marketing and global design agencies combined with experience in large tech companies has given me unique insights into the intersection of design, branding, business strategy, data, and customer experiences. These insights have been instrumental for early-stage and growing companies, helping to lower design-related production costs, customer acquisition costs, drive traffic across diverse touchpoints, and secure funding for new brand launches. I leverage my network of creative talent to work independently and assemble nimble and effective design teams when needed.

As a designer, I am inspired by the opportunity to collaborate with visionary leaders and innovative teams, aligning my skills with their goals to create impactful and transformative brands, products and experiences.

When I’m not working, you can find me in California or Washington, D.C., spending time with my two girls, exploring record shops to add to my vinyl collection, or hiking forest trails with my German Shepherd, Zaika.