OBJECTIVES

• Develop a clear brand architecture.

• Craft a compelling vision, mission, and position.

• Establish brand values reflecting core principles.

• Refresh global brand identity, including wordmark, icon, colors, typography, and illustrations.

• Create a cohesive customer experience.

STRATEGY

• Brand Architecture: Streamlined Lumosity's offerings for intuitive representation.

• Vision, Mission, and Position: Refined commitment to cognitive development, unique approach to brain training.

• Brand Values: Emphasized innovation, credibility, user-centricity, and continuous improvement.

• Target Audience: Identified cognitive enhancement seekers across age groups and professions.

BRAND IDENTITY REFRESH

• Wordmark and Icon: Modernized wordmark for dynamism, icon symbolizing growth and learning.

• Color Palette: Vibrant yet calming colors for focus and energy.

• Typography: Professional yet approachable typography system.

• Illustrations: Custom visuals representing offerings and cognitive journey.

RESULTS

• Stronger Perception: Revamped identity positioned Lumosity as a brain training leader.

• Consistency: Cohesive identity enhanced recognition across touchpoints.

• Clear Communication: Refined vision and mission resonated with users.

• Audience Expansion: Defined target audience widened user base.

• Growth Alignment: Streamlined brand facilitated new product development.

CONCLUSION

We successfully positioned Lumosity as a pioneering force in cognitive enhancement. The revamped visual identity, coupled with a clear articulation of the brand's values and mission, enabled Lumosity to leave a lasting impression on its customers while fostering a foundation for future growth and product innovation.