CHALLENGE

Refine a prototype into a market-ready brand in three months, shape an immersive narrative and adaptable visual identity, and equip both product and marketing teams with seamless assets for launch.

APPROACH

To meet this challenge head-on, we adopted a comprehensive approach that encompassed strategic planning, creative design, and cross-functional collaboration. The following steps were instrumental in our journey:

DISCOVERY

• Conducted in-depth interviews with Lumosity's marketing, product, and executive teams to comprehend their vision, goals, and user expectations.

• Explored market trends and user preferences within the mindfulness industry to identify potential differentiators.

STRATEGY & DESIGN DEVELOPMENT

• Developed a captivating brand narrative that captured the essence of Lumosity's mindfulness product and resonated with its user base.

• Created a versatile design system that seamlessly incorporated the narrative across various touchpoints, ensuring consistency and brand recognition.

• Collaborated closely with the marketing team to align the narrative and design language with their overarching strategy.

IMPLEMENTATION & TESTING

• Worked collaboratively with the product team to implement the design system within the app's interface while maintaining a user-centric experience.

• Conducted user testing to ensure the design improvements aligned with users' preferences and needs.

RESULTS

• Rapid user uplift: Within just 1 day of launching the redesigned app, there was a remarkable 20% increase in daily active users, indicating strong user engagement.

• Sustained user growth: Within the first 30 days post-launch, the app experienced an astounding 80% uplift in daily active users. This significant growth underscored the successful alignment of the brand narrative and design with user desires.

• Monetary success: The redesigned app translated into tangible revenue with over 1.7K in-app purchases made within the first week, showcasing the users' willingness to invest in the enhanced mindfulness experience.

• Recognition and visibility: The app was featured as the "App of the Day" a remarkable 7 times, indicating it’s exceptional value and widespread acclaim.